I watched as the Lamb opened the first of the seven seals. Then I heard one of the four living creatures say in a voice like thunder, "Come and see!" I looked, and there before me was a white horse! Its rider held a bow, and he was given a crown, and he rode out as a conqueror bent on conquest.
Revelation chapter 6
Christ Jesus is coming on his white horse to rescue His Bride and take us to his amazing home and Kingdom. Where do you think our fairy tales get their imagery from? The Bible laid it all out first. It was the Bible that invented this kind of fairy tale "magic", and yet it is NOT magic and it is NOT a fairytale.
The reality of Christ's Return is GLORY, which is far more beautiful and powerful than mere magic. And it's not a fairytale because all the signs of Christ's Return are rapidly being fulfilled now, in this generation. We will see Him soon, in more glory than we could ever imagine.
So who is this White Horsman that enters the scene at the beginning of the Tribulation? He is a false prince, a faker. He tries to make it look as if he's the superhero everyone has been waiting for, but of course he isn't because the real Prince of Peace will enter with the sound of Trumpets through Clouds of Glory as the skies peel back from the heavens. The white Horsman of Revelation 6 enters quietly, with no fanfare: he is sneaking up on us.
Some theologians think the White Horsman is the antichrist. But I think it's something else that affects the multitudes, just as the next three Horsemen affect scores of people. We must take clues from all four, because there's very little explanation for each Horseman. Since they are presented as a group I think there must be things in common with all four. Therefore, this White Horseman cannot be anything good. The horses are as significant as their riders: these Horsemen all seem to be events rather than specific people.
I do wonder if the White Horseman stands for Deception. In our times, what is good (according to the Bible) is being reversed so it is portrayed as evil. And what has been wicked (according to the Bible) is being portrayed as good. Good and Evil are being reversed. These popular new doctrines of morality are already widely accepted: people completely believe the philosophies of the new age. People believe that the new doctrines are more wise than the Word of God.
The White Horseman possibly indicates that the Tribulation will begin quietly. The White Horseman rides when The Holy One opens the First Seal: the first event of the Tribulation. And yet, the entrance of this first Horseman is not particularly alarming. Not to most people anyway. Only those who are dedicated to God's Word will see and and be alarmed by the Deception that sweeps the earth.
The White Horseman rides out to conquer. He is victorious in his quest, which is to deceive all the inhabitants of the earth. This deception may be a way of sorting and sifting mankind to see what's in their hearts and whether they are true to God's word. So, the White Horseman may be laying the groundwork: he is preparing the way for the 2nd, 3rd and 4th Seals (punishments) which will follow.